Story so far

A Decade of Dedication

A Decade of Dedication is the archival coffee table book created by the brothers in homage to the past 10 years of building Represent. The book has 365 pages of product, content, stories and how to’s on building a fashion brand from the ground up.

A Decade of Dedication is the archival coffee table book created by the brothers in homage to the past 10 years of building Represent. The book has 365 pages of product, content, stories and how to’s on building a fashion brand from the ground up.

A Decade of Dedication – The Documentary

Join Mike and George on a journey that began over 10 years ago, back in a 2011 college project. We visit what went into building Represent from the ground up in the early days right through to key-business decisions in the present day. We also into what influenced and inspired the brand’s direction as well as unseen, archived behind-the-scenes footage from campaigns throughout the years.

George’s mission:

The mind of a Philosopher.

The creativity of an Artist.

The body of an Athlete.

The spirit of a Rebel.

George’s mission:

The mind of a Philosopher.

The creativity of an Artist.

The body of an Athlete.

The spirit of a Rebel.