30 Under 30 rising stars of fashion retail

Drapers reveals 30 Under 30 rising stars of fashion retail. As the fashion industry returns to its collective desks and shop floors each January, Drapers celebrates and supports the retail leaders of the future in our Next Generation initiative.

We started our business with £150. Now it’s worth millions

As shoppers flock to see the new Represent boutique in Manchester, brothers George and Michael Heaton can reflect on yet another milestone

Represent & WIT Founders on The Power of Community and Collaboration

To launch their new line of training wear 247, emerging fashion powerhouse Represent has teamed up with the fitness retail alpha dog WIT. The two uniquely agile and very British brands spoke to MH about how it all came together

In Conversation With George Heaton, Founder of Represent

George Heaton is more than just a fashion designer – he’s an idol. The young British entrepreneur inspires his 120,000+ Instagram followers in almost every way imaginable: his everyday style is impeccable; his ‘bleisure’ trips across the globe are enviable; his fitness regime is second to none; and his contemporary approach to running a business is manifestly efficacious.

24 hours with: George Heaton

Living his dream, runner’s highs and being his own designer: the co-founder of Represent shares a day in his life.


This is what we Represent


Embodying a new wave of British design talent, END. sit down with Represent to discuss their 10th anniversary, looking within for inspiration and staying true to their original vision.