30 Under 30 rising stars of fashion retail
As shoppers flock to see the new Represent boutique in Manchester, brothers George and Michael Heaton can reflect on yet another milestone
To launch their new line of training wear 247, emerging fashion powerhouse Represent has teamed up with the fitness retail alpha dog WIT. The two uniquely agile and very British brands spoke to MH about how it all came together
George Heaton is more than just a fashion designer – he’s an idol. The young British entrepreneur inspires his 120,000+ Instagram followers in almost every way imaginable: his everyday style is impeccable; his ‘bleisure’ trips across the globe are enviable; his fitness regime is second to none; and his contemporary approach to running a business is manifestly efficacious.
Living his dream, runner’s highs and being his own designer: the co-founder of Represent shares a day in his life.